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Cookies Policy

We appreciate your interest in this Cookie Policy. This Cookie Policy describes our use of cookies, web beacons, pixels and similar tracking technologies (collectively, “Cookies”) when you visit www.trektechgear.com (our “website”), operated by Trek Tech Gear, 7 Culpepers, Goudhurst, Cranbrook, Kent, TN17 1EA, United Kingdom. (“Trek Tech Gear”, “we”, “us”, or “our”).

This Cookie Policy sits in line with:

  • the UK`s Data Protection Act (“DPA”) and Privacy and Electronic Communications Regulation (“PECR”),
  • the EU`s General Data Protection Regulation (“GDPR”) and Privacy and Electronic Communications Directive (“PECD”),
  • Canada`s Personal Information Protection and Electronic Documents Act (“PIPEDA”) and Anti-spam legislation (“CASL”),
  • the California Consumer Privacy Act (“CCPA”) and the subsequent amendments from the California Privacy Rights and Enforcement Act (“CPRA”),
  • the Delaware Online Privacy and Protection Act (“DOPPA”),
  • the Colorado Privacy Act (”CPA”),
  • the Connecticut Personal Data Privacy and Online Monitoring Act (“CPDPOMA”)
  • the Iowa Consumer Data Protection Act (“ICDPA”),
  • the Virginia Consumer Data Protection Act (“VCDPA”),
  • the Utah Consumer Privacy Act (“UCPA”),
  • the New Zealand Privacy Act 2020 (“PA 2020”), and
  • the Australia Privacy Act 1988 (“PA 1988”).

If you have any questions or if you wish to exercise your rights, please contact us using hello@trektechgear.com, call us on +447537188732, or write to us at the above address.

What are Cookies?

Cookies and other tracking technologies (such as pixels and beacons) consist of small bits of data that often contain an anonymous or anonymous unique identifier. Websites, applications, and other services send this data to your browser when you first request a website and then store the data on your device so that the website can access information when you later request pages from that service.

We may use these technologies to collect and store information about your use of our website. This information is then used to understand your preferences so that we can provide you with improved services on future visits. It also allows us to compile aggregate data about website traffic and interactions so that we can provide you with better experiences and tools in the future.

Why do we have a Cookie Policy?

In accordance with the above, we need to obtain your consent when using certain types of cookies and in particular all those that are non-essential for the operation of our website, namely Functionality, Performance, Advertising and Analytics.

What types of cookies do we use and why

The following explains the types of cookies we use on our website and why we use them. 

  • Essential cookies

These cookies are essential to allow you to browse our website and use its features, such as accessing secure areas of the website, providing requested services and storing a user's cookie settings. For example, allowing you to keep your items in your shopping cart while you shop online are an example of essential cookies. 

  • Functionality cookies 

These cookies are used to store preferences set by users such as account name, language, and location.

  • Performance cookies

These cookies collect information about how you use a website, such as which pages you have visited, and which links you have clicked on. None of this information can be used to identify you. All data is aggregated and therefore anonymised. Their sole purpose is to improve our website's functionality.

  • Analytics

We, as well as third-party vendors acting on our behalf, may use first-party cookies, third-party cookies, or other third-party identifiers to collect anonymous analytics and statistics about our website and how our visitors use them in order to help us improve our website. Our web servers' storage logs may collect domain names, Internet Protocol addresses, web browser types, and certain data from visitors to the Sites.

The cookies we use

In the following we describe the non-essential cookies used on our website in detail. Please keep in mind that this list may be updated from time to time.

  • localization
    • trektechgear.com
    • Flickr sets this cookie to track usage of photo galleries embedded from Flickr.
    • 1 year
    • Functional 
  • _ga
    • .trektechgear.com
    • Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
    • 1 year 1 month 4 days
    • Analytics
  • _gid
    • .trektechgear.com
    • Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.
    • 1 day
    • Analytics
  • _gat
    • .trektechgear.com
    • Google Universal Analytics sets this cookie to restrain request rate and thus limit data collection on high-traffic sites.
    • 1 minute
    • Performance
  • _gcl_au
    • .trektechgear.com
    • Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.
    • 3 months
    • Analytics
  • test_cookie
    • .doubleclick.net
    • doubleclick.net sets this cookie to determine if the user's browser supports cookies.
    • 15 minutes
    • Advertisement 

Google Analytics

We use Google Analytics based on our legitimate interest and your consent, a web analytics service provided by Google LLC, on our website. Google Analytics also uses cookies to enable our website to analyze how users use our website across multiple devices. The information generated by the cookies about your use of our website is transmitted to and stored by Google, including transmission to the United States. The following data is processed through the use of Google Analytics: 

  • 3 bytes of the IP address of the called system of the website visitor (anonymized IP address),
  • the website called up,
  • the website from which the user reached the accessed page of my website (referrer),
  • the subpages accessed from the website,
  • the time spent on the website, and
  • the frequency with which the website is accessed. 

Google states that it will not associate your IP address with any other data held by Google.

You can disable tracking by Google Analytics with future effect by downloading and installing the Google Analytics Opt-out Browser Add-on for your current web browser following this link http://tools.google.com/dlpage/gaoptout?hl=en.

How can I manage cookies?

a) Browser control

Most browsers allow you to control cookies through the cookie settings, which can be customised for giving your consent to the use of cookies. In addition, most browsers will enable you to review and delete cookies. To do so, please refer to the documentation provided by your browser manufacturer by following the for you relevant link Google Chrome, Mozilla Firefox, Microsoft Edge, Opera, Safari.

b) Pop-Up Consent Tool

We offer a cookie preference pop-up when you first visit our website. This pop-up is a consent tool and allows you to specify your preference about cookies. You can accept or reject them or access this Cookie Policy before giving your consent to cookies or rejecting them. This permits you to make an informed decision about the cookies we use. You are free to accept or reject cookies, but note that after rejecting them, browsing our website might be less user-friendly and the relevant content might be affected.

You may, regardless of your original choice, from time to time withdraw your consent or adjust your settings using the Browser control settings, clearing your cookie folder or by changing your preferences in our Pop-Up Consent Tool.

Changes and Questions

We may update this Cookie Policy from time to time. If we make changes to this Cookie Policy or materially change our use of your Personal Data, we will revise this Cookie Policy accordingly and also change the effective date at the end of this section. We encourage you to periodically review this Cookie Policy to be informed of how we use and protect your Personal Data. If you would like to contact us regarding our privacy practices for any reason, please contact us.

Effective Date

Sunday, 16 April 2023

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